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The Cultural Dimension of International Business
This book demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business. It explores general concepts about culture that can be applied to any cross-cultural situation; the nature of communication, both linguistic and nonverbal; contrasting value systems; and a wide variety of sources for locating culture-specific information. Gary P. Ferraro (214 pp., paperback, 2001)
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Item # 48.15582: $34.95 member/$36.00 non-member |
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COPYRIGHT 2004 Gale Group |
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